Description
Description
This practical course builds clean marketplace feeds that pass policy checks and avoid sudden suspensions. You will normalize titles, attributes, GTIN/MPNs, and variant matrices so platforms can match products reliably. We cover image rules, aspect ratios, and background consistency to reduce disapprovals. Custom labels and product sets are used to group inventory for bidding and promotions. You will create incremental feeds that push changes quickly without full re-exports. A troubleshooting module teaches how to read diagnostics from Merchant Center and Commerce Manager. We handle region-specific pricing, currency conversion, and tax flags without duplicating catalogs. You will validate stock and shipping windows so delivery estimates remain trustworthy. Data governance tips show how to keep source-of-truth fields in one place. By graduation, each marketplace will receive exactly the data it expects with fewer manual fixes.
Format
– Screencasts, feed templates (CSV/XML), regex recipes, validation checklists
– Example mappings for apparel, electronics, and home goods
Duration
– 2.5 hours on-demand + exercises (~60 minutes)
What You’ll Learn
– Build compliant product feeds
– Normalize attributes and variants
– Use custom labels and sets
– Run incremental updates safely
– Triage policy warnings fast
Target Audience
– Marketers and integrators responsible for marketplace catalogs and ads feeds
